The 6 Most Important Statistics You Need to Select a Market

By Amanda Bouck

We get these comments all the time: “I don't know where to start looking,” “My market is not affordable.” 

Selecting a market to invest in can be stressful if you don't know what tools to use. 

To begin, you need to identify a few things: your goals, your skills, your pre-qualification for financing, your time, and your ideal property type. 

Your decision on the market itself should be based on data.

There are many statistics out there you can look at, but we have keyed in on 6 important stats that will impact your investing strategy: 

1. Purchase Price Range
2. Days on Market
3. Passive Appreciation
4. Vacancy Rate 
5. Rental Rates
6. Unemployment

Keyspire Success Coach Jason Witzell and I covered these in a webinar. Watch the video below to learn why you need to know these 6 statistics and how to use this data in your income property investing.
BONUS: Jason created a list of his favourite links to research market data, which we are sharing with you below.

Selecting a Market: Resources

(Canada) Canadian Housing and Mortgage Corporation


“Provides insurance on mortgages to help make housing affordable in Canada. They provide a wealth of information for home buyers, sellers, renters and landlords that includes up to date legislation, statistics and timely articles about Canadian Real Estate.”

(US) Federal Housing Finance Agency 


“The Federal Housing Finance Agency (FHFA) was established by the Housing and Economic Recovery Act of 2008 (HERA) and is responsible for the effective supervision, regulation, and housing mission oversight of Fannie Mae, Freddie Mac (the Enterprises) and the Federal Home Loan Bank System, which includes the 11 Federal Home Loan Banks (FHLBanks) and the Office of Finance. Since 2008, FHFA has also served as conservator of Fannie Mae and Freddie Mac.” 

(Canada) Canadian Real Estate Association 

crea.ca 

“Organized real estate in Canada operates at three different levels. The real estate board generally operates at a local level. Provincial and territorial associations represent their province or territory and CREA represents the industry nationally and internationally. 
The Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry trade Associations, with a membership that includes thousands of Realtors and hundreds of brokerages across Canada. 
Keeping informed about all matters real estate with a watchful eye on the economy and government, plus the economic statistics and analysis we provide, enhance our members’ knowledge.” 

(US) National Association of Realtors 


“The National Association of REALTORS® is America's largest trade association, representing 1.4 million members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.” 

(US & Canada) Padmapper 


“Blog site that helps tenants find apartments in the US and Canada but also provides valuable information on rental rates in both countries.” 
Keyword Search: Padmapper Monthly Rental Report 

(Canada) Real Estate Magazine 


“REM (Real Estate Magazine) is Canada’s premier monthly magazine for real estate professionals. REALTORS®, real estate agents, sales representatives, brokers, owners, administrators, and other real estate industry stakeholders read REM every month for news, analysis, and commentary on Canadian real estate.” 

(US) Real Estate Investor Magazines 


“Published by a group of investors with more than 30 years of investing experience, our company’s mission is to help individuals prosper by providing them with valuable information, tools and motivational articles. “ 

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About the Author

Amanda Bouck
Amanda Bouck has been successful real estate investor since 2009. Starting her career in the fitness industry taught her about hard work and dedication to her goals. Amanda was a professional Property Manager for many years and managed a substantial portfolio. Amanda’s husband Marty is a Carpenter and they are an incredible investing team. Their favourite strategies are 2-unit conversions, Flipping, Flip to Yourself, Flip to JV, and Buy and Hold and Joint Ventures. The knowledge Amanda gained over the years with investing, renovations and property management, brought her to the Keyspire team in 2014, where she serves as the Sr. Manager, Coaching & Content.  
MEET THE MASTERMINDS BEHIND KEYSPIRE
Scott McGillivray and Michael Sarracini
Both accomplished real estate investors for almost 20 years, now they have unleashed their personal team of Experts, Coaches and Mentors to train you to achieve your highest level of success. 

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